Network marketing
Network marketing is the latest marketing trend where the marketer. focuses on online selling and promotes. an internet platform. as a place to upload, display and promote products online.
The marketing techniques that are being used are clear advertising (advertising on the internet through banner and black and white photographs with a call-to-action written on it)…
Social networking (advertisers create groups to join Facebook groups. and the group can used to help you upload your products onto the group (the group posts information about your products… and ask a member to click to buy your products). social selling (for social selling, you can bring the business to the community through community-based programs like Facebook groups…
charity events, and promotions. instead of you visiting the local supermarket). email marketing (a company that buys email addresses from people whose accounts. have been “” upgraded over time (if someone clicks on a post on a website. they might get a free gift. and it is often likely that the post is a forwarded email sent by the company). Depending on the target population. this type of marketing. is best aimed to those with money to invest in internet marketing services.
Tapping into New Markets
Tapping into the network marketing market is a great way to tap into new markets. Suppose for example, you have a company which sells orthodontic appliances in Orlando. Florida. Since a lot of orthodontists live in Orlando, you can identify communities of similar individuals who are also looking for orthodontic appliances…
If these people have a standard operating procedure (SOP). where a free medical checkup or printable. recommendation of a local dentist should accompanied by their own advertisement. you can sell orthodontic appliances that fit their SOP. using the tailor-made network marketing concept as mentioned in the chapter section “Search Engines”…
Other communities of orthodontic appliance users could also be and targeted using the network marketing model…
Tapping into Diversity
Another reason why using the network marketing model is a good thing is because if you have a product. there are chances of it being edit and shown the right advert and promoted through a network marketing campaign… For example, people who have dentures or glue for filling cavities can definitely enjoy the creation of a campaign that highlights their dental cleaning./…
Through the advertisement, users would be encourage to use the two products.
If dentists check the quality of dental services they are providing. people who belong to the network marketing campaign can gain confidence in the products./… and hence buy these products using the brochures or posters they can place on walls and social media pages…
Leveraging Effects of Network Marketing
Another advantage of network marketing is that when you conduct a campaign. or other organizational. actions to contribute to the network marketing marketing. you will noted by people in the community and can find your products and materials on social media and other sources…
At that point, the other key advertising tools like billboards and TVC. advertisements will not work and people will not be aware of your presence in the market.
Customer Response
Taking your products to TVC billboards can be either a good thing or a bad thing.
When you customize your group that prints advertisements of products. such as dentures,they may work to your advantage since many people are aware of dental hygiene related advertising and thus tend to sale your product/… At the same time, even if you market your products through as a group, you will have a “name” brand and a wide readership. which will not hurt your bottom line and your chances of selling a good percentage of your products.
Network marketing has got a pretty bright future with a lot of potential in its growth.
Because of its unique marketability, all the trends from the past can carry over and give the channel a new life as a network marketing campaign… It’s important that you know how to use your marketing channel or products for largest benefit.